It's no secret right now that the professional wrestling business is suffering in the same kind of rut that it did before The Attitude Era began in the 1990s. Pay-per-view buy-rates are down, house show attendance is down, and the WWE product as a whole is complacent because TNA has been unable to step their game up and become a credible threat.
It is being speculated that a new round of mid-card roster cuts are coming after WrestleMania 27 in order to bring in some cheaper, developmental talent from Florida Championship Wrestling. Some people have their ideas of who is going to stay and who is going to be "future endeavored", but what I can say is that there is some major internal damage being inflicted in WWE that can't all be blamed on the recession. A lot of it also has to fall on their complacency.
Wrestlingtruth.com is reporting that one of the possible casualties of this internal shakeup is WWE Magazine. For those unfamiliar with the history, it was initially WWF Magazine, with Raw Magazine for the "mature fans", WWE Magazine, and then they split it into two with Raw and SmackDown Magazine. It was relaunched in 2006 as just WWE Magazine, the brand split disappearing from print, and featuring some non-kayfabe interviews, alongside music, movie, video game and TV reviews, along with electronics, clothes and advice columns. WWE Kids was also launched later on.
Wrestlingtruth.com is reporting that WWE Magazine sales are down quite a bit, with over a million copies less being sold in 2010, as opposed to 2009. WWE's financial report apparently corresponds with what they are reporting. If this is the case, WWE Magazine could become a thing of the past, and collector's items.
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